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Four people standing in front of a black painted wooden wall and brickwork. Man to the far right has grey hair and is wearing a blue suit with a white shirt, man next to him is holding a laptop and there is one woman to the far left with long dark hair wearing a grey jacket.

Horizon Guides

Partner:Mercia Fund Managers

Region:Yorkshire and Humber

Location:Sheffield

Programme:Northern Powerhouse Investment Fund

Four people standing in front of a black painted wooden wall and brickwork. Man to the far right has grey hair and is wearing a blue suit with a white shirt, man next to him is holding a laptop and there is one woman to the far left with long dark hair wearing a grey jacket.

A Sheffield company which produces downloadable travel guides closed a £325,000 funding round from NPIF – Mercia Equity Finance, which is managed by Mercia Fund Managers and part of the Northern Powerhouse Investment Fund.

Horizon Guides aims to help people enjoy more authentic and memorable travel experiences. From seeing the Northern lights to visiting the Rio carnival, exploring Alaska and walking with gorillas in the wild, it encourages them to engage more closely with local communities and explore the culture. The guides offer impartial advice from professional travel writers, while the company makes its revenue from its partnerships with tour operators.

The funding will allow the company to scale up its operation, invest in a sales team and software development and produce guides on a wider range of topics and destinations.

Horizon Guides was founded by Matthew Barker, who spent ten years living in North and South America and South-East Asia while running a travel marketing agency. After returning home to Sheffield, he joined forces with Mike Beech, another keen traveller, to launch Horizon Guides in 2017. The company now employs four people and uses hundreds of freelance writers.

Grant Peggie, Director at British Business Bank, said: “We’re pleased to support Horizon Guides in its mission to expand operations, invest in people, develop software and supply its customers with a wider range of activities. This investment will enable the company to target significant growth, and we look forward to seeing the business scale up.”

Matthew, who is the company’s CEO, said: “Depite the growing demand for ‘experiential travel’, independent operators within this market are finding it harder to reach their audience as  search engine results are dominated by the big booking sites. Horizon Guides allows independents to reach their audience directly, while offering travellers impartial, quality information to help them make the right choices.”

David Best and Emma Cross of Mercia Fund Managers worked on the investment. Emma Cross said:  “Horizon Guides is on a quest to promote responsible travel. The funding will allow the company to produce more content focused on social responsibility when travelling, reach a wider audience and build more partnerships with independent operators.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Enterprise Ventures Limited is authorised and regulated by the Financial Conduct Authority (FRN: 183363)

Editors Notes

 

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