Lancaster based Relative Insight was born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments. In the beginning the company used its language analysis technology to help law enforcement agencies identify criminals masquerading as children in chat rooms.
Today, they apply the same methods to help brands interact and communicate more effectively with their audiences, focusing on comparison of the way people speak to derive insights that fuel sharper strategy and smarter communication. Users of the technology are able to identify golden nuggets of inspiration born out of discovery rather than simply typed into a search bar. The company’s current client base includes Disney, Unilever, Havas and R/GA, and it continues to apply its technology to crime detection.
R/GA, a New York-headquartered international advertising agency and subsidiary of Interpublic, the worldwide marketing agency group, has selected Relative Insight as one of eight early stage technology businesses onto its Marketing Tech Venture Studio programme.
David Furlong, InvestmentDirectoratMaven, said: ““Maven is very pleased to have secured this investment into Relative Insight and look forward to working with the talented management team, helping them achieve their ambitious growth plans. Relative Insight epitomises the kind of early stage growth business that the equity finance part of the Northern Powerhouse Investment Fund is designed to assist.”
BenHookway, CEOatRelativeInsight, added: “The investment from Maven will allow us to ramp up our customer facing operations, accelerate development, and capitalise on the proliferating opportunities in the UK and, increasingly, the USA. Having customers like Unilever and Disney proves that we have a valuable solution and the investment will allow us to scale to new customers.”
KenCooper, ManagingDirectoratBritishBusinessBank, said: “We have been pleased with the response from the Lancashire business community to the launch of the Northern Powerhouse Investment Fund. NPIF is making a real difference to businesses in the area and this latest investment is testament to that. Relative Insight is a good example of the appetite that exists for growth investment in the region, and we are pleased that this funding will allow the Relative Insight team to continue to grow their business.”
Edwin Booth, Chair of the Lancashire Enterprise Partnership, said: “Relative Insight is a great example of collaboration between higher education and industry in Lancashire, and the LEP actively encourages all of our businesses and colleges to find exciting ways to work together to drive innovation. But as well as great ideas and passionate people businesses need investment to help them grow. This is why investors like Maven, working with the Northern Powehouse Investment Fund, to support firms like Relative Insight are vital to the county’s economic growth.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
Maven Capital Partners UK LLP is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 495929