To continue our ‘Women in the Spotlight’ series, Geseth Todd, COO at NPIF investee business Digial Training Solutions talks about her biggest role models and the best pieces of advice she has been given on her business journey.
– Explain your role in the business and what your business does?
I am the chief operations officer at Digital Training Solutions. We deliver innovative eLearning content development that combines realistic video scenarios with interactive gaming technology. This technology is called ‘Near-Life’ which allows users to experience immersive, role-play style training, enhancing engagement and knowledge retention. We create bespoke courses, collaborate with existing training providers and our client list includes St John’s Ambulance, ASDA and the NHS.
– How has NPIF helped your business?
We received £125,000 from NPIF – Maven Equity Finance which has enabled us to continue to develop our software, support our marketing strategy and create up to 17 new jobs over the next two years. The support from NPIF has meant that we have been able to take our innovation to the next level and it’s great to be able to do this while creating more jobs across Greater Manchester.
– Do you work in a male dominated industry and, if so, would you say it’s impacted your career?
The work I do cuts across a few sectors: business, IT, creative and education. They’re all male dominated, though you tend to find more females in education and the creative industries. Has it impacted my career? Yes, but not in a negative way. I’ve been lucky enough to work with men that (for the most part) value my input and have encouraged my professional development.
– Who would you class as your biggest influence/role model/mentor and why?
I admire people that persevere through adversity, that are resilient. I try to learn from individuals that struggle for what they believe in.
– What is the best and most inspiring piece of advice you have been given on your journey to far?
Always have three hustles on the go, that way if one fails you’ve still got two left. It’s another way of saying, don’t put all your eggs in one basket. Great advice for entrepreneurs to diversify.
– Would you say more needs to be done across all sectors to create a better gender balance?
I think we have to start by role modelling the right mind set for girls and boys: that roles are not determined by, or limited to, a particular sex or gender.
– What does International Women’s Day mean to you?
International Women’s Day is a reminder that the struggle is real. While Western women tend to focus on improving the gender balance in the workplace, which is definitely important and worth doing, we forget that some women struggle with survival on a daily basis. IWD brings those women and their issues to the forefront.
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
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